Monday, July 20, 2026

After All—Isn't Advertisement Itself From Avertir, to Turn, Make Aware and Warn, And Thus Make More Manifest?

 

Modern cities' skylines

add a peculiar title

to our civilization's

strangely routed curve—

 

which one random ad

from the FIFA World

Cup Final, 2026, US,

divulged at last to my eyes

in its blunt, randy act.

 

Old temples used to mirror

a cosmos writ down small;

then those temples

became banks

 

to run mankind's busy flow

through their books,

taking from each

toll and cut,

still donning

ancient garb.

 

But now they look—just plain

as mushroomed cemetery slabs,

meant to raze, to edge

the lots of mortal minds.

 

Underneath, they keep

an ever freshly watered ghost

whom the soccer ad revealed—

giving its finger

to everything in Heaven.

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